Beer with fast food.. ???
As Economics teaches us, beer is a recession proof good. Even though beer is an “inferior good” to a “luxury good”, wine for example, the beer industry continues to prosper if anything even more in economic downturns.
On CNBC I read the following article and found it shocking at first, than amusing, than genius! A true capitalist sees an opportunity and goes for it!
Love the quote in the article–
(“The only thing Americans like better than cheap, crappy food is cheap, crappy beer!” quips Luke Livingston, author of Blog About Beer.com.)
As the article states, Burger King & Starbucks will be offering beer at some select locations.
I wonder will adding beer to the selected locations dramatically impact revenue at those locations? The article states, that obtaining liquor licenses is a difficult thing. Nevertheless, I wonder if this will become an epidemic and beer will be available at all fast food spots? As we’ve seen businesses are always copying one another to make sure they are not left in the dust by competitors. Will this than create an even more “lush” society?
This article was interesting on many levels. I really enjoy how the author discusses the fundamental to a strong, thriving business: Staying true to your vision. So many businesses panic, once sales are not ideal and start trying all these new ideas straying from their original core business concept. Rarely do you hear of this working, especially if it was a successful well-known company, such as Starbucks. Will Starbucks survive with the addition of beer?
Link to article: http://www.cnbc.com/id/35101637/
missoquendo
